Guest Columnist
Avery Howard
The 3 Best California Spots for Affordable Thanksgiving Groceries Revealed in Study
As Thanksgiving approaches, families across California are preparing one of their most meaningful - and most expensive - meals of the year. While big-box stores still dominate the holiday shopping scene, many households are turning to local grocers, farmers markets, and regional discount chains to keep costs under control without sacrificing flavor.
Advance America, a leading online loan provider, commissioned a survey of 3,004 respondents to identify the best places in the Golden State to buy affordable Thanksgiving ingredients - from sweet potatoes and pie crusts to stuffing mix and turkey alternatives. By comparing price value, freshness, and community reputation, the study reveals how Californians are stretching their food budgets while maintaining traditions. The 3 most popular were as follows:
#1. Monterey Market, Berkeley
Monterey Market is a longstanding independent grocery store in Berkeley, renowned for its extensive selection of fresh produce sourced from local providers. Established in 1961, it has become a staple in the community, frequented by local restaurants for its high-quality fruits, vegetables, and specialty items. While it specializes in produce, it also offers a variety of pantry staples, frozen goods, and seasonal items, making it a practical choice for budget-conscious shoppers preparing for the holidays.#2. Koshco Superstore, Los Angeles
Koshco is a discount supermarket located in the Pico-Robertson neighborhood of Los Angeles. Established in 2022, Koshco offers a wide range of name-brand products, fresh groceries, and household items in bulk, all without the need for a membership. The store features a kosher deli and bakery, providing fresh challah bread and other traditional items. With over 1,000 products in stock and amenities like live demos and free samples, Koshco has quickly become a favorite shopping destination for budget-conscious families.#3. Tri-County Produce, Santa Barbara
A long-time staple in Santa Barbara, Tri-County Produce keeps Thanksgiving deeply rooted in the region’s agricultural bounty. Families turn here for fresh, locally grown produce — from pumpkins and squash to Brussels sprouts and herbs — all at fair prices that beat many big-box competitors on quality and freshness. With its community-first ethos and emphasis on California farmers, it’s a go-to stop for shoppers looking to build a Thanksgiving feast that’s seasonal, sustainable, and budget conscious.