Community News

GALLEGOS United Promotes Silvina Cendra to Head of Strategy & Planning

by: Sonya Grigoruk
Posted: September 24, 2018

HUNTINGTON BEACH...Andrew Delbridge, president and chief strategy officer of independent advertising agency GALLEGOS United, today announced that Silvina Cendra has been promoted from Planning Director to Head of Strategy & Planning.  

Silvina Cendra

 

Cendra first joined GALLEGOS United in March 2011 and brings more than 18 years of international experience in advertising, marketing, research and economics to her role.  In her seven years at GALLEGOS United, she has lent senior-level strategy and creative planning support to agency clients assisting brands, including Comcast, JCPenney, TurboTax, The Clorox Company, Target and others, in leveraging consumer insights to better engage cross-cultural consumers and drive growth.  

"Silvina is an incredible talent who brings a unique blend of left and right brain thinking to deliver powerful insights, actionable growth-strategies and exceptional creative ideas to our clients," said Delbridge.  "She is the epitome of what it means to be culturally attuned and is arguably one of the leading authorities on how to harness the cultural shifts in today's marketplace.  We value her leadership and contributions and congratulate her on this well-deserved promotion." 

Prior to GALLEGOS United, Cendra worked at GlobalHue New York, at Euro RSCG's New York and Puerto Rico offices, and at HAVAS Argentina, servicing a variety of Fortune 500 companies including Verizon, Chivas Regal, DIRECTV, Bristol Meyers and others.  

Cendra was educated in Argentina and holds a M.B.A. in Business Administration from UADE Business School and a B.A in Economic Studies-Cum Laude from University of Buenos Aires where she served as Assistant Professor, Statistics.  She also completed postgraduate studies in Marketing at the IAE Business School in Argentina.  A featured speaker at the Advertising Research Foundation's "Re: Think" 2015 conference and at its Multicultural Forum, she has received numerous awards for her work including a 2017 Effie Gold, a 2017 Reggie Award Gold, a 2016 Jay Chiat Gold, and a 2016 U.S.H. Idea Silver for the Xfinity "Language Choice" campaign; in addition to a 2015 REGGIE Gold on behalf of JCPenney and several NamicvEMMA and HAPE awards. 

Recently named AOR for the California Milk Processor Board, it's an exciting time for Huntington Beach-based GALLEGOS United as it adds new expertise and elevates its senior leadership team. Photo:GALLEGOS 


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