Faux Chic

by: AMAC
Published: December 10, 2018

A “pricey” Santa Monica, CA shoe store attracted quite a crowd of local fashionistas recently when it opened. According to the Association of Mature American Citizens [AMAC], the chic crowd ate up shoes undeterred by price tags as high as $600. Some of the chic shoppers even boasted that they were getting bargains considering the quality and trendy styles of the footwear on display. What else would you expect in a shoe store with the name Palessi? 

In fact, the name should have given the stunt away as it is a bit too close to the name of that bargain chain of shoe stores that goers by the name of Payless. The company came clean and launched a promotional campaign noting that the shoes the in crowd was willing to pay hundreds of dollars for sell for $20 to $40 a pair at its stores.

  Huntington Beach News


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